pulley

2019

When exploring kids furniture, a lot of what I discovered on the market has been designed to be put together by adults. They also came with specific instructions and could only be assembled one way. The first thing that came to mind was why not let the kids build it themselves, their way.

The pulley coat rack comes with no direct instructions. The colour codes have been purposefully placed for the kids to figure it out for themselves, using their own creative ingenuity.

The products trademark ‘Do it your way’, signifies the encouragement of independence through positive reinforcement. The child gains a sense of achievement and pride as well teamwork skills, from building the product themselves. Personal attachment to the product and the attractiveness of play will hopefully excite the child to carry out the normally tedious task.